This category is for the strategic and innovative use of PR & Media Communications to drive coverage of a brand. PR Communication entries can be a combination of single entries already entered in other categories. However, the entry will be judged solely on the PR element, It is VITAL that PR & Media Communication has been used as a key tool to drive coverage. It is not enough to say that “it went viral and the media coverage was massive.”
Electronic media only. All Non-English work must come with English sub-titles.
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LE1
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ID
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SUBCATEGORY
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CATEGORY TYPE
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REQUIREMENTS
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SUBMISSION FORMAT
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LE1A
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PR & Media Communication Campaign
Includes any PR activity resulting in non-paid for (editorial) coverage on any media platform, e.g. print, radio, TV, Internet
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Type B
Multimedia
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- Any medium can be used to generate this coverage, including an event, activation, mailers, press release - or a combination of elements.
- Entries should include an explanation of the PR strategy and implementation thereof, showing innovative approaches to obtaining PR coverage in multiple media. Results, where available, should be included to demonstrate a distinctive growth in brand exposure.
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Mandatory:
• JPEGS and/or
• Overview Video
Optional:
• Audio
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LE1B
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Internal Communications
Communications to ensure employees of organisations are kept informed and motivated. They do this by communicating through several channels, such as a staff intranet, email bulletins, social media and regular newsletters.
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Type B
Multimedia
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- Any medium can be used to generate internal exposure, including (but not limited to) an event, activation, e-mail, printed communication, physical element/s, video - or a combination of elements.
- Entries should include an explanation of the strategy and implementation thereof, showing innovative approaches to pursuing internal buy-in in multiple media. Results, where available, should be included to demonstrate a distinctive growth in internal brand value.
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Mandatory:
• JPEGS and/or
• Overview Video
Optional:
• Audio
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PR COMMUNICATION
TIP No 1. Impress on the judges how PR coverage was seeded. Provide examples of the coverage received and show how this coverage was generated through your PR strategy. Show your entire PR campaign and all the associated results. Please provide one overview of your campaign as a cohesive entry Do not simply submit multiple elements.
PR & MEDIA COMMUNICATION - MEDIA SUBMISSION FORMAT
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No physical entries allowed for this category. Electronic media only. ALL non-English work must come with English sub-titles. Include any necessary explanation for the jury to understand the context of the translation
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry
IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Film submission format. Overview videos must be limited to 2 minutes. If it is felt necessary, a long format video showing extended content may accompany the 2-minute overview
We recommend that a 30 second edit is also provided for the awards ceremony.
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Media Type
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Description
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Specification
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JPEGS
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Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.
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- 7063 (w) x 5008 (h) pixels
- File size is 5MB - 15MB per image
- Maximum of 10 JPEGS
- Text must be legible when projected to a screen.
- Submit close up images of small details that need to be seen by the jury.
- Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.
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OVERVIEW VIDEO
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You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. |
- Maximum length = 2 minutes
- Maximum size = 400MB
- In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
- As per video specifications. Please check "Submission Formats" in the Entry Guide.
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30 SECOND EDIT
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We recommend you submit an additional 30 second edit with all long format entries, which may include a voiceover. This edit will not be judged but will be used on screen at the awards ceremony should your work win. If no edit is received, the original video will fade in and out on screen at the awards. |
- Maximum 30 Secs
- As per video specifications. Please check "Submission Formats" in the Entry Guide.
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AUDIO
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Original execution of the content that was commercially launched or aired. |
- Preferred video in .MOV file format (see video specifications), or audio MP3 file format as per Audio specifications. Please check "Submission Formats" in the Entry Guide.
- Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)
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