MEDIA INNOVATION

The Media Innovation category includes innovative applications for existing and emerging media platforms. Work entered into other categories can be re-entered into Media Innovation.

Electronic media only. All Non-English work must come with English sub-titles

Multiple Category (Type B) & Multimedia: Creative work that has been entered into other categories may be re-entered here.

Judging Criteria:

• Innovation in Media
  • Innovation includes Insights, Strategy, and Objectives. Entrants are advised to submit any relevant information.
• Quality
  • The quality of the execution will be considered, including Implementation
• Relevance to the Target Audience
  • Entrants should detail who the intended audience is.
• Relevance to the Brand
  • Entrants should detail how the execution relates to the brand.
• Relevance to the Medium
  • Entrants should elaborate on the choice of medium and its pivotal role in this campaign.
• Results / ROI.
  • While results and ROI may not always be available depending on the flighting dates, any information that can assist the judges in their analysis of the entry should be included.

 

MEDIA INNOVATION
ID	SUBCATEGORY	CATEGORY TYPE	REQUIREMENTS	SUBMISSION FORMAT
MI1A	Single Media Element This category is for the use of a single medium.   It can be a once-off execution or repeat at multiples venues as long as the medium and message remain the same.   Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of the Cinema as a medium	Type B & Individual Element	Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform	Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video • Audio
MI1B	Multiple Media Campaign This category is for entries with more than one medium, showing innovation in the use of all media platforms. Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message	Type B & Multimedia	A minimum of three different media types Work that has been entered into other categories may be re-entered here. In this category it will only be judged according to the innovative use of the media platform	Mandatory: • JPEGS and/or • Overview Video Optional: • Original Content Video • Audio