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EFFECTIVE CREATIVITY |
The overarching requirement for entries in the Effective Creativity category is to demonstrate “a great idea that delivered business results.”
Electronic Media Only. An Entry Questionnaire must be submitted with every entry.
Who can enter?
Entries can be submitted directly by any company or their representative agency.
Loeries 2021, 2022 or 2023 awardees are eligible to enter, with the exception of previous Loeries Effective Creativity Grand Prix and Gold winners.
Judging Criteria
- Innovation – All the entries in this category have already proved to be innovative through the fact that they have been awarded a Loerie within the past three years. Therefore, the judges’ focus will not be on innovation, but on the results that have been generated. It is very important that entrants showcase clearly how this past Loerie-winning work proved to be effective for the associated brand, and as much data as possible should be provided to substantiate this.
- Quality of execution – How well the elements have been implemented will be evaluated, in conjunction with the results generated. Could it have been done better? Could more have been done?
- Relevance to brand, target audience, and chosen medium – Here the results of the campaign will be considered in the context of brand, target and media used.
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ID |
CATEGORY |
CATEGORY TYPE |
REQUIREMENTS |
SUBMISSION FORMAT |
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XC1A |
Effective Creativity |
Previous Winner |
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Mandatory: • PDF - Questionnaire • JPEGS and/or • Overview Video Optional: • Original Content Video • Audio
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EFFECTIVE CREATIVITY - MEDIA SUBMISSION FORMAT
Electronic media only. An entry questionnaire sheet must be submitted with every entry in the Effective Creativity category.
Work submitted with your name or your agency branding will be disqualified.
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Media Type |
Description |
Specification |
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Entry Questionnaire. |
Please download the form here
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JPEGS |
Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury.
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OVERVIEW VIDEO |
An overview video highlighting the elements most relevant to the chosen category. |
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ORIGINAL CONTENT VIDEO |
Original execution of the content that was commercially launched or aired. |
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30 SECOND EDIT |
This edit will not be judged, it will be used as awards content should your work win. |
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AUDIO |
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EFFECTIVE CREATIVITY: HINTS AND TIPS
TIP #1: In Effective Creativity, the judges are specifically looking for the business results achieved directly as a result of this work. Show as much data as possible, including ROI. Don't focus on the creative - that has already been judged for this work.
TIP #2: View the Preparation tab for full entry formats and guidelines.
TIP #3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for additional information regarding the entry.
TIP #4: No more than 10 JPEGS will be accepted.