The overarching requirement for entries in the Effective Creativity category is to demonstrate “a great idea that delivered business results.”
Electronic Media Only. An Entry Questionnaire must be submitted with every entry.
Who can enter?
Entries can be submitted directly by any company or their representative agency.
Loeries 2020, 2021 or 2022 awardees are eligible to enter, with the exception of previous Loeries Effective Creativity Grand Prix and Gold winners.
- Innovation – All the entries in this category have already proved to be innovative through the fact that they have been awarded a Loerie within the past three years. Therefore, the judges’ focus will not be on innovation, but on the results that have been generated. It is very important that entrants showcase clearly how this past Loerie-winning work proved to be effective for the associated brand, and as much data as possible should be provided to substantiate this.
- Quality of execution – How well the elements have been implemented will be evaluated, in conjunction with the results generated. Could it have been done better? Could more have been done?
- Relevance to brand, target audience, and chosen medium – Here the results of the campaign will be considered in the context of brand, target and media used.
• PDF - Questionnaire
• JPEGS and/or
• Overview Video
• Original Content Video