DOWNLOAD THE FULL ENTRY GUIDE HERE - including all categories and preparation instructions
|SINGLE CATEGORY – TYPE A
|The exact same creative execution cannot be entered into more than one Single Category.
|The principle behind this is that the Loeries will only award the same creative idea once.
|Example: Creative work entered into the Print Magazine category, cannot be re-entered into the Design Poster category if it is essentially the same entry.
|MULTIPLE CATEGORY – TYPE B
|Creative work that has been entered into other categories may be re-entered here.
|Example 1: A Tactical Use of Newspaper entry can be re-entered into Media Innovation.
|Example 2: A Mobile Media entry can be re-entered into Digital Crafts.
|ENTRY ELEMENTS OVERVIEW
|Elements must be submitted individually.
|Example: 3 x Posters in a campaign cannot be submitted as one entry but must entered as 3 x individual entries.
|If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
|A minimum of three different media types are required from within the same main category.
|Example: Design – Logo, Package Design, Design for Digital
|Two or more elements of the same media type can be entered.
|Example: A Branded Content Video Campaign comprising three episodes in a series.
|Work entered in Type A categories can be re-entered here to form a campaign, with a minimum of three different media types